EBRO Motors: When your brand promises the future… and the way you work proves it.

“There’s no point in printing paper business cards while we’re designing the future of electric mobility.” That’s how Sergio Cruz, Head of Procurement at EBRO Motors, put it.

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At EBRO, they’re crystal clear about one thing: innovation isn’t just a buzzword—it’s how they operate. So when they realized they were still managing physical business cards manually—each new hire, departure, or update meant printing, coordinating, and waiting—they asked the obvious question:

How can a company building electric vehicles still rely on paper to introduce itself to the world?

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The Starting Point

EBRO Motors is in full growth mode. In 2025 alone, they expect to double their team. Every new employee meant placing another business card order—with all the delays, costs, and mistakes that come with it.

Plus, from the perspective of marketing and HR, the message was already clear: sustainability needs to be reflected in every detail.

Sergio didn’t mince words:
“We’re growing fast. Paper just doesn’t make sense anymore. And honestly, no one carries business cards around these days.”

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Rolling Out INNOCard

They made the decision to go fully digital with their business cards using INNOCard. Their goals were threefold:

• Reduce environmental impact
• Streamline internal processes
• Present an innovative, professional image at every event, visit, or meeting

The marketing team, led by Maite Díaz Montero, took charge of visual customization and internal permissions. Thanks to the platform, they set up user roles (admins, employees, marketing...) and created templates with branded materials.

Each new card can be created in seconds—complete with logo, brand colors, links to the website, LinkedIn, Instagram, team videos, and presentations.
Everything is managed from a single dashboard—no need for outside vendors.

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The Results?

• 100% centralized card management: Onboard or offboard employees in seconds, update branding, or push out new versions instantly.
• Digital business cards ready for any event: With one tap, contacts can WhatsApp, schedule meetings, or access technical documents and corporate videos.
• Just in time for the Barcelona Motor Show, one of the year’s key industry events.
• Real cost savings and sustainability: Over €1,000 saved in paper costs in the first month alone—not to mention the time saved by cutting out coordination hassles.
• Quick, frictionless training: The entire team got a 30-minute online session with tailored guides and how-to videos. From day one, everyone knew how to use their card and make the most of it in sales situations.
• Usage tracking and adoption monitoring: Automatic reports show who’s using their card and who isn’t—so the team can take action or answer questions in real time. This ensures the tool stays active and doesn’t end up forgotten, like so many others.

EBRO Motors doesn’t just build electric vehicles—they operate like a company from the future.

While others are still handing out cardboard, EBRO is sharing a unique QR code from their phones. At every meeting. Every event. Every business opportunity.

And all of this, for just €18 per employee per year.

Is your company still handing out paper?
If you’re growing, attending events, or simply want to showcase a forward-thinking, professional image at every touchpoint…
This isn’t optional anymore.